Seller strategies on eBay: Does size matter?

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Seller strategies on eBay: Does size matter?

We examine seller tactics in 1177 eBay auctions. The largest volume sellers make rather homogeneous choices; smaller sellers are more heterogeneous. Some tactics, such as starting the auction with a ‘Buy it Now’ offer, appear to increase revenue. Perhaps due to intense competition, however, the overall impact of most tactics appears to be quite small. The main exception is the use of a secret r...

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Munich Personal RePEc Archive Seller strategies on eBay : Does size matter ?

We examine seller strategies in 1177 Internet auctions on eBay, to understand the diversity of strategies used, and their impacts. Dimensions of strategic choice include the use of a ‘Buy it Now’ option, the level of the starting price, and the use of a secret reserve price. A major focus of our analysis is on differences across sellers with different volumes of sales. The largest volume seller...

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Seller Strategies on eBay

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ژورنال

عنوان ژورنال: International Journal of Electronic Business

سال: 2007

ISSN: 1470-6067,1741-5063

DOI: 10.1504/ijeb.2007.016476